Free Alcoholism and Drug Rehab Programs

Free Alcoholism and Drug Rehab Programs Addiction Coping and Recovery Methods and Support Print Free Alcohol and Drug Rehab and Recovery Programs There Are Options Even When You Cant Pay By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Updated on February 16, 2020 Spencer Platt Collection / Getty Images News More in Addiction Coping and Recovery Methods and Support Overcoming Addiction Personal Stories Alcohol Use Addictive Behaviors Drug Use Nicotine Use If someone sincerely wants help and is committed to stop drinking alcohol or doing drugs, there are several options available that cost very little or nothing at all. Professional Rehab Centers Yes, most residential treatment centers are very expensive and require that you have good credit and good insurance to attend. However, there are many facilities that offer alternative payment options, payment assistance or sliding-scale fees. It doesnt hurt to ask. Contact the facilities in your area and ask if they have any payment assistant plans for someone who lost their job or has no insurance.?? You may be surprised. Alcoholism Treatment Options State Supported Rehab Programs Most states and even some cities and counties offer outpatient and inpatient alcohol and drug treatment facilities that are completely tax supported and charge no fees. These programs can range from short-term detoxification centers, long-term residential treatment facilities to individual outpatient counseling at local clinics.?? State-sponsored programs generally have a long waiting list, as they are primarily utilized by people who are already in the system due to their interaction with agencies such as the Department of Family and Children Services, the county health department, or the criminal justice system. Also, because these programs are supported by tax dollars, in times of economic stress, they also can experience cutbacks in funding and restraints on the services they can provide, at the very time the demand for their services are increasing. Mutual Support Groups Alcoholics Anonymous has been around for more than 75 years for a reason. A.A. has helped millions learn how to live life sober while remaining self-supporting through the voluntary donations of its members. If you are committed to staying sober, you can find help and support by attending A.A. meetings, reading the literature and getting a sponsor to help you do the 12 steps. Research shows that any recovery program you choose works better if you include mutual-support group participation.?? Of course, for those who are not spiritually inclined, there are many secular support groups available also. Most of them have no fees or dues. How to Find a Support Group Near You Faith-Based Alcoholism Programs Faith-based outreach programs aimed at alcoholics and drug addicts have been around longer than any professional treatment centers or 12-step programs. For ages, religious organizations have reached out to their communities to help those who are struggling with alcohol and drug abuse. That has not changed. In fact, there are probably more programs than ever available now through faith-based outreach efforts with the increase in drug abuse in the past 40 years. From The Salvation Army to Jews in Recovery to dozens of Christian recovery programs, you can find faith-based alcohol and drug programs in almost every community.?? Most of these programs never charge you anything. Online Recovery Support In the Internet age, there are all kinds of options for finding online support to help you quit drinking or doing drugs. You can find email groups, chat rooms, bulletin boards, and instant messenger groups. If it can be used for communication, it can be used for recovery support.?? Any alcohol or drug recovery program you have ever heard ofâ€"be it 12-step, faith-based, secular, professional or commercialâ€"probably has an active online presence. The chat meetings that began here on the alcoholism site in 1997 are still up and running, but they are now located at StepChat.com. There are between 20 and 30 recovery chat meetings a day on the schedule.??? Also, this  Alcoholism/Substance Abuse Forum has been active for more than 17 years. Many people have found the support they needed to remain sober by checking in daily with their forum friends and by helping others. What to Expect in an Alcohol or Drug Rehab Program

Efficient Resource Allocation In Cognitive Radio Networks

Efficient resource allocation in cognitive radio networks considering time varying constraints Abstract: Wide spread acceptance of wireless technologies has given rise to increase in demand for bandwidth .cognitive radio was developed as a promising technique to overcome the scarcity of spectrum resources in wireless communication. The term cognitive radio is defined as an intelligent radio that can be programmed and configured dynamically. Particular portion of the spectrum can be used only by a specific user of communication systems i.e. licensed user (or) primary user (PU). The secondary user is cognitive user (CR). There are two main paradigms to implement CR in practical, namely interweave and underlay techniques. The main motive of†¦show more content†¦In underlay transmission method the secondary users use the licensed band along with the active primary users but to keep the interference to the PU’s under a predefined threshold level the SU’s will control their power accordingly, where as in interweave transmission the SU’s use the licensed band whe n no active primary user is present [3]. Spectrum sensing in cognitive radio is performed to know the surrounding radio environment such as PU’s existence and usage of spectrum in geo graphical area and it determine the spectrum holes. Based on the spectrum sensing results, the process of identifying the best channel to meet the QOS to the user is known as spectrum management. It assigns that channel to the cognitive user. Scheduling coefficients, rate, power are the resources available for cognitive radio to adapt. In spectrum management by using some time varying constraints it identifies the best channel in the spectrum, but there are still few challenges in design faced by cognitive radio paradigm For controlling interference we need some extra constraints. The volatile nature of CR may cause outdated statistical channel state information. It is difficult to acquire instantaneous CSI of the PU. For first design challenge, interference can inflicted by either through average (long term) transmit-power constraints or instantaneous (short term) constraints [4]. The instantaneous constraints have been focused as the second design challenge, handling these constraintsShow MoreRelatedOptimal Communication Of Real Time Data On Secure Cdma Ip Ran Network1097 Words   |  5 PagesOPTIMAL COMMUNICATION OF REAL TIME DATA ON SECURE CDMA IP RAN NETWORK Abstract: This paper presents an optimal and secure communication of real time data over a CDMA based IP RAN network. In the process of data transmission, a new coding approach for security enhancement and quality improvement based on spectrum utilization and antenna coding is suggested. The traffic model is developed for image and audio data transmission over a wireless channel, having an interference of AWGN noise with fadingRead MoreLTE-ADVANCED Introduction: With the increase in the demands for high capacities, the mobile1000 Words   |  4 Pagescontinuously upgrading their radio technologies to meet the demand. LTE advanced is the successor version of LTE (Long Term Evolution), which fulfills the entire criterion specified by the International Telecommunications Union (ITU) to be considered as 4G. In order to satisfy all the standards specified by the ITU there were many advanced technologies and capabilities that the older telecommunication systems did not include. There has been a rapid evolution in the radio access technologies over theRead MoreEnergy Efficient Wireless Network For Green Radio Project3294 Words   |  14 PagesEnergy Efficient Architectures and Key Techniques to Enable Energy Efficient Wireless Network in green radio project Abstract: Technical innovations changed every day life as fast and profoundly as the massive use of personal mobile communications. With rapid increase of modern communications networks, problems like emission of CO2 and energy consumption has emerged which have a potential adverse impact upon the environment and their operating energy costs are also increasing. Since 2006, data trafficRead MoreStackelberg Game for Joint Power and Bandwidth Allocations over Amplify and Forward (AF) Cooperative Communications1507 Words   |  7 PagesAmplify and forward cooperative communication scheme is modeled using Stackelberg market framework, where a relay is willing to sell its resources; power and bandwidth to multi-user in the system in order to maximize its revenue. The relay determines the prices for relaying users’ information depending on its available resources and the users’ demands. Subsequently, each user maximizes its own utility function by determining the optimum power and the optimum bandwidth to buy from the relay. 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For the efficient spectrum utilization for wireless application IEEE 802.22 standard wireless regional area network is developed, which is based on cognitive radio technique that senses the free available spectrum. In this work we are evaluating the performance of wireless regional area network (WRAN) over physical layer by using QPSK modulation over Rayleigh fading channel and obtainingRead MoreCognitiveradio and Networking Research at Virginia Tech23281 Words   |  94 PagesINVITED PAPER Cognitive Radio and Networking Research at Virginia Tech A large research team with a wide range of expertiseVfrom ICs and reconfigurable computing to wireless networkingVworks to achieve the promise of cognitive radio. By Allen B. MacKenzie, Senior Member IEEE , Jeffrey H. Reed, Fellow IEEE , Peter Athanas, Senior Member IEEE , Charles W. Bostian, Fellow IEEE , R. Michael Buehrer, Senior Member IEEE , Luiz A. DaSilva, Senior Member IEEE , Steven W. Ellingson, Senior Member IEEERead MoreDescription Of An Energy Efficient Multi Channel Routing Protocol ( Cfca )2451 Words   |  10 Pagesclusters increases self-noise generated by these codes may cross threshold limit and reach capacity limit. This forces to look at multiple channel use for improved throughput and energy-efficiency. We present an energy-efficient multi-channel routing protocol (CFCA) for wireless sensor networks. By computing the size of each cluster and identifying non-overlapping clusters, the proposed method allows channel reuse within WSN. This algorithm optimizes number of channels required for the given WSN. Key words:Read MoreNetwork Effects On The Organization1433 Words   |  6 PagesNetworks Effects on Organization Homework 2 Raghava Katreepalli, Dawg: 853242522 Introduction: This Paper discuss about network effects on two different organizations. Firstly it will discuss about network effects on physical organization and then about virtual organization. Network effects or function of network size and network strength [1]. The theory related to network effects on organization can be categorized into three parts [1]: i. depends on technology adopted i.e., what factors would contributeRead MoreThe Application Of A Self Organizing Network ( Son )8393 Words   |  34 PagesAbstract A Self-Organizing Network (SON) is a compilation of functions (or actions) for the automatic design of communication nodes for optimized performance. Moreover, Self-Organizing Networks are computerized and optimized versions of cellular networks. Capital expenditure, also called CAPEX, is the cost of doing business to create a future advantage. Operational expenditure (OPEX) is the money that a business spends to transform stock into throughput. The self - organization is considered to be

The Hanging Stranger by Philip Dick Free Essay Example, 1000 words

Various writers have argued that following the rules of the society is an important consideration to prevent dire consequences. In his work, The Hanging Stranger, Dick has adequately outlined the presented statement. In The Hanging Stranger, it is evident that Loyce discovered that the fellow citizens in the city were indifferent to the stranger who was hanging within the city square. He realized that all persons who seemed typical as himself were pseudo-men. They were prone to following a group or accepting horrible situations since they did not have stable standards defining them independent of the available group in the society. Unlike Loyce, the other members of the community were willing to settle for horrible acts in the society defined by a high level of social injustice such as lynching and witch-hunt. Evidently, when Loyce engaged Fergusson in a conversation regarding the dead body, he put him off by stating, Take it easy, old man. There must be a good reason, or it wouldn 't be there (P. 13). Fergusson's words provide an indication that the element of injustice in the society cannot be easily addressed by a person who will acknowledge its existence. We will write a custom essay sample on The Hanging Stranger by Philip Dick or any topic specifically for you Only $17.96 $11.86/page The decision made by Loyce indicated a high level of indifference to the existing societal rule on stranger lynching, therefore, resulting in drastic consequences for him. Evidently, when the police arrived at the scene, Loyce provides that he was working underground the entire day (Dick, 1967). However, the police missed the explanation on the corpse and instead considered Loyce as a suspicious character.

The Attributes of a High Quality Accounting Standard Free Essays

What are the attributes of a high quality accounting standard? Globalization is a fact of life in today’s worldwide economy. They are many barriers to achieving a true global market; one of these barriers has to do with accounting standards or the presentation of accounting information. Various users have diverse needs for financial information. We will write a custom essay sample on The Attributes of a High Quality Accounting Standard or any similar topic only for you Order Now Companies in different parts of the world had their own methods in preparing their financial statements. Trying to compare the accounting rules of these different companies would have been difficult. As a result, accounting bodies were created in order to standardize the accounting principles in order to avoid any difficulties in the future and make these methods comparable and uniform. As a result, this is how accounting standards were evolved. There are two major standard setting bodies in the world. These are the U. S Financial Accounting Standard Board (FASB) – the standard they created is called the US GAAP (Generally Accepted Accounting Principles). American companies create statements that follow the US GAAP and the International Accounting Standard Board (IASB) – the standard they create is IAS or IFRS. As far back as 1967 the Accountants International Study Group (AISG) began a foundation to publish papers on important topics. This led to an agreement in March 1973 to establish an international body writing accounting standards for international use. This is how International Accounting Standards Committee (IASC) came into existence. The objectives of the committee were to formulate and publish, in the public interest, standards to be observed in the presentation of financials statements and to promote worldwide acceptance. Also to work generally for the improvement and harmonization of regulation accounting standards and procedures relating to the presentation of the financial statements. The IASC survived for 27 years, until 2001 when the organization was restructured and the International Accounting Standards Board (IASB) replaced the IASC, and that any standards to be published after that would follow a series known as the International Financial Reporting Standards (IFRS). Some of the Characteristics of high quality accounting standards: †¢Transparency: The information presented should be to be economically significant and an investor should be able to tell what is happening at the company by looking at the financial statement. †¢ Comparability: The information provided should have common framework to enable review, analysis and interpretation of financial information across entities, countries and regions. The information should also allow an investor to compare the financial results for this year versus last year or the year before that within the given company. Credibility: With standard the companies produce financial reports that disclose similar results, which gains credibility. There is Uniformity in financial reports. †¢Discipline: Mandatory accounts impose systematic on going regulations – others can rely on information for making loan, credit and investment decisions Financial information should be as useful as possible for many different types of users for example investors, analysts, tax authorities and many more. An investor who wants to understand what is going on at a company will be able to look at the financial statement and come to a decision or develop an understanding of the company. Financial statements also allow an investor to compare across different companies; if they are looking to invest to two companies ideally, they should be able to look at the financial statement of the two companies and make a comparison. Financial Reporting Standards (FRS) has 30 standards and International Accounting Standards (IAS) has 41 standards. FRS 15 and IAS 16 have to do with Plant Property and Equipment (PPE). The accounting standard FRS 15- PPE ensures that tangible fixed assets, with the exception of investment properties, are accounted for in a consistent manner. In order to recognize the PPE in IAS 16 as an asset, it will have to receive the risks and rewards of the ownership transferred to the company and expect future economic benefits, for instance revenue. The cost of the asset must also be reliably measured. These two conditions apply for both initial cost and subsequent cost. Some assets that don’t bring future economical benefits still qualify for recognition as an asset. For instance assets that are required by law for safety or environmental reason to operate other resources. In relation to subsequent cost, some assets require regular major inspection, over hauling, replacement of major parts. All these should be included in the carrying amount of an item although incurred subsequently. This principle has conditions that are mandated worldwide which includes high quality standard by allowing fixed assets between any companies. An item of PPE qualifying for recognition shall be measured on the cost basis, which is purchase price and any directly attributable cost for example delivery, legal fees and any sort of testing cost that might occur. If they are any expected removal costs at the end of the ownership or before disposal of the assets, the company may be obliged to account for the removal costs. You normally find that this will occur toxic industries. High quality standards come into play in this section by allowing the results to be credible. If the rules were not set out world wide, then the final amount for different companies would differ, as some might include the attributable cost and some not. Subsequently there are options on how to measure the PPE, one of them is that you can use cost model or the revaluation model. If a company use’s the revaluation model, it should revalue it regularly. Depreciation is the reduction values of the asset due to wear and tear, normally done over time, or on a use basis. The three things a company needs for depreciation is depreciable amount, useful economic life of the asset, and this is either based on time or usually based on the amount of units it is going to produce. Lastly, the company will have to apply it on a systematic basis, by basing it on units produced, a diminishing value or on a straight-line basis. Sometimes components of the asset can depreciate separately. Derecognizing an asset is usually because that company has disposed of it, sold it or realized there is no future economic benefit left in the asset. Any gain or loss where the asset is derecognized is sent to the statement of comprehension income, not as revenue but as a sale of PPE. For investorsto make a decision to invest in a company, they would need high quality accounting standards to compare and decide which company to invest in, whether it may be in China or the UK. High quality accounting standards play a big role in all companies world wide, they provide useful, relevant information where the standards are comparable and result in full disclosure. Without them investors would not be able to make their decisions. How to cite The Attributes of a High Quality Accounting Standard, Essay examples

Havaianas free essay sample

The Success of a Flip Flop Havaianas is one of the most commented successful cases in business. It became famous for its market repositioning, advertisement with celebrities, and increase of portfolio. Havaianas, a Brazilian rubber flip flop, is now the most popular flip flop in the world as a result of a hard-working change in the Marketing Mix, which exceeded the flip flop conventionality and became a fashion article. The flip flop Havaianas began to be manufactured in 1962 by Alpargatas. The target market for this flip flop was the middle class. However, after a period, everyone was using it and the flip flop became too popular, according with Rui Porto, Director of Media and Communication of Alpargatas. The popularity of the product became a problem. In 1980, the widespread use of the flip flop lowered the profitability levels so much that it fitted in the category of commodity. Havaianas flip flop was manufactured only in a single model, the business was running risky and changes in communication would not be enough to modify this scenario. We will write a custom essay sample on Havaianas or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Alpargatas’ strategy for Havaianas was causing a drastic change in the marketing mix. After the market repositioning strategy was established in 1994, the first step was to create other models of Havaianas. The idea was to create a new line of flip flop with different colors and shapes that would result in product segmentation. After that, the channels of distribution became focused on niche markets, where each point of sale received a different model, according to its target market. Lather then, the product display in retail outlets was modified to enhance the product and facilitate the choice instead of big baskets of mixed pairs. The last change, but not less important, was the communication. The communication focus changed of how the product was, e. g. a flip flop made by a soft rubber, to highlight the consumers and their attitudes. Moreover, among the communication strategies was sponsoring fashion shows, TV Shows, giving pairs away for celebrities and critics leaders. Also, the advertisements on TV, newspapers and magazines were focused in showing the spirit of good things by celebrities using the Havaianas flip flop. The result was that Havaianas became a fashion article and, now, the brand is placed on the side of big international companies, such as Channel, which sells its products among pairs of Havaianas in an action of co-brand. Nowadays, Havaianas is sold in 80 countries around the world reaching a sale number of 160 million pairs of flip flop per year. The Havaianas flip flop case shows is an example that there is no magic formula for success.

I Stand Here Ironing

I stand here ironing is a story that tackles numerous societal problems including mother daughter conflicts, gender roles, diligence, personal effects of national economic struggles and the challenges of single parenthood. These themes make the story relevant today as it was during the time of its writingAdvertising We will write a custom essay sample on I Stand Here Ironing specifically for you for only $16.05 $11/page Learn More Theme in â€Å"I stand here ironing† The prevailing theme in the book is challenges of single parenthood. Olsen is a single mother who is faced with the task of bringing up a sickly child Emily on her own. Things are further complicated by the fact that she is very young and quite poor – having come from an immigrant Russian family herself. Throughout the book, one cannot help but wonder what would have happened to Emily if her father had been around. Olsen lacked the strength to confront the social workers who re commended the placement of Emily in a sanatorium. Perhaps things would have been different is Emily’s father was around because two people would definitely feel strong enough to challenge the health workers; especially if their instincts went against them. Emily ended up being very happy in the health facility because of her mother’s decision and this may have changed if she was not a single mother. The story illustrates that single parenthood often puts parents in a position where they cannot cater to their children’s needs thus compromising on what they become in the future. Emily’s mother found herself in these difficult circumstances after her partner opted out of the marriage when Emily was less than a year old. Providing for her child on her own made it quite tricky to Olsen so she had to send Emily to relatives (Olsen, 6). These circumstances were somehow beyond Olsen’s control because she had tried all she could to make things work. Eventua lly, she had to accept that she could not be there for her child and subsequently sent her elsewhere. Olsen is filled with lots of self doubt in subsequent parts of her life over her choices concerning Emily and the manner in which she chose to raise this child. Mother daughter conflicts (or parent to child conflicts) are also an important theme in the book. As Olsen narrates the story of raising her first born daughter, one can see the guilt and loss of time that she feels concerning this matter.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More The relationship between mother and daughter in this narrative is quite complex thus leading to the negative feelings that Emily has towards Olsen. Emily feels that she missed out on some of the critical factors of growing up. She did not get much attention from her mother and this makes her act out against her and the rest of society. In fact, at th e beginning of the narrative when Olsen receives a call from an external party about Emily needing help, she starts to wonder what the problem was and what she could have done to prevent those problems. In a certain way, Olsen contributed towards Emily’s resentment of her because she did not offer her child stability. Minor signs of affection such as smiles (6) were a virtually unknown to Emily. This relationship between mother and daughter is therefore characterized by continual reflection and bitterness over the past and what could have been done. Emily longs to enjoy a normal life but may feel that too much has been said and done to allow her this (Olsen, 8). Her mother also goes through numerous reflections on the past and realizes that she could have offered her daughter a better life if she had been more knowledgeable or if she had been wiser. This story therefore places the mother daughter conflicts in perspective by illustrating the origin of these problems. Motherhoo d in the story is not presented in the usual romanticized manner that most people have grown accustomed to in that era. The author was bold enough to present a realistic picture devoid of any alterations. It is essentially a story about internal struggles that a mother faces and the need to redefine herself and her understanding of this role as she reflects on the life of her daughter. It shows how members of that society often struggled with selfhood and therefore had to sacrifice some of their other roles in order to meet these perspectives head on. Indeed, this story illustrates how a mother’s love for her children is very real it was. Olsen wishes that she was in a position to give her daughter a better life than the one she lived when she was young. This is the reason why Emily’s mother is filled with regret when she thinks about the choices and the life she accorded her daughter (Olsen, 8). As one goes through the narration, one can evidently see that most of the tough times this family went through were inevitable and that it was nobody’s fault that what happened actually did. Olsen had the best intentions and actually did what she could at those times. Also, as one thinks about Emily, one gets this image of a girl who wanted an ideal parent and this was not possible at the time.Advertising We will write a custom essay sample on I Stand Here Ironing specifically for you for only $16.05 $11/page Learn More The poor and strained relationship between this mother and daughter therefore illustrates a deep history between these two individuals. Emily is overwhelmed by her past which was filled with a lack of involvement by her mother and also lack of affection from the same individual. This story shows that when relationships do not look as good in the present, then they have probably been brought on by a series of past incidences and events. All in all, it can be said that the book was responsible for bringi ng out a fresh perspective on motherhood. Stereotypical images of happy American families were challenged through this short story and therefore contributed to an understanding of motherhood as being an immensely personal and unique experience to all individuals. Another emerging theme in the story is the personal effects of national economic downfall. The story’s setting can be traced back to the nineteen thirties during the economic depression. Families all over America had to contend with economic challenges and nowhere were these forces more evident that in the single parent homes. Olsen found it hard to make end meets at such difficult times. The kind of jobs she could secure required her to sacrifice her time away from her family or the things that mattered most to her. This eventually affected her parenting abilities. In fact, the story revealed how the economic history of the country affected lives of Americans personally. The predicaments faced by this young mother w ould have been much less if her external environment had been less harsh. In fact through Olsen’s eyes, it is possible to see the inevitability of certain situations. Life may sometimes be determined by factors that cannot be controlled by specific individuals. In such circumstances, all one can do is try and cope with the challenges rather than resist them and deal with the consequences later. As one reads through the story, one realizes that Olsen was a victim of circumstance. First, she had to abandon the plans that she had for her education. At the tender age of sixteen, Olsten could no longer go to school because her family needed her to make economic contributions to their income. This put Olsen at a serious disadvantage because the lack of education meant minimal access to great economic opportunities and hence a life of poverty (Olen, 4). The fact that her family members were refugees from Russia did not help either because it was this difficult situation that caused them to resort to child labor from their daughter in order to make ends meet. External factors are therefore critical in determining how the lives of individuals eventually play out.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Olsen also got involved in communist centered movements such as the Warehouse union and the Young communist league. She probably got involved because she was a member of the working class. The unfairness and difficulties inherent in the class system were a harsh reality to the young Olsen. Her involvement in these movements was therefore a way of protecting her interests as a working class mother and member of an exploited class. Gender roles are also another important theme in the book. The book was written at a time in America’s history when the feminist movement just started picking up. In this regard, there was a need to highlight the plight of women who were confronted with unfair situations. Olsen was abandoned by her husband and left to fend for her family at an early age (Olsen, 5). It did not matter that both these adults were responsible for bringing Emily to the world; it was a woman who was left to handle the responsibility alone. Indeed the story of Olsen was one that was rarely told in fictional tales at the time. This explains why it became a reference point for explaining how women were often ignored during difficult times. Olsen had been abandoned and had to find a way of coping with poverty. This illustrates that American society at that time was quite tolerant of runaway fathers who do not take responsibility for what they had done. Furthermore, society had not instilled certain social support services such as welfare and the like. This meant that the biting realities of poverty were quite inclined to one gender over the other. Additionally, the image portrayed of women in this story is one of an unfair economical system. Throughout the story, one does not find any description of women who happen to be economically successful. Even the narrator herself appears to hold insignificant jobs in her life. At the time when she is reflecting over her life as a mother, one gets the picture of a stay at home mother who has not gotten an opportu nity to make a substantial contribution to her country’s economy. This could be an illustration of how unfair the system was to them. The issue of persistence in the face of turmoil is also an important theme in the short story. As Olsen thinks about her early life with young Emily, she creates an image of very difficult circumstances. She talks about all the poverty that they had to deal with. Furthermore, she highlights how difficult Emily herself was. She used to complain a lot of times and was never happy with the way they lived. In addition, Olsen was left by her spouse. Some individuals facing such hard times would simply decide to give up and let go of their responsibilities. However, Olsten persisted through all these problems. Eventually, she was able to come out of her difficult predicaments and thus show some optimism for the future. A number of issues crop up as one looks through the life underwent by Emily’s mother. First, she was lonely; at the time of he r spouse’s departures, she had no one to give her support, to share her struggles with or even to look up to but she still overcame this problem (Olsen, 4). Emily’s mother was also very vulnerable. Because of the nature of her background, she was not in a position to stand up for her rights. This was probably why she got convinced by Emily’s father to get involved with him. Her economic situation made her settle for less even when she knew that she deserved better. Conclusion I stand here ironing is a personal and rich piece of literature owing to the fact that its subject matters have not been presented as black or white; they each have their own flaws and inadequacies. However, through the use of theme, readers can identify with their circumstances and hence understand the source of their troubles. Reference Kelly, Joseph, ed. I Stand Here Ironing by Tillie Olsen The Seagull Reader Stories. New York: W.W. Norton Company, Inc., 2001. 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Brand management Essays

Brand management Essays Brand management Essay Brand management Essay Brand management BY auk022 INTER FLOW COMMUNICATION: Type of Business: Creative media Outdoor agency Services: Consumer research Brand development Branch architecture Corporate identity Communication Audit Creative Concepts TV, Radio Commercial production Print point of sale and Premises Branding 3D Design Photography Film Production Post Production Media Planning and Buying Clients: 7UP Cheetos Pso Ptcl Barclays Skin Care Kisan Singer Mirinda Bubblegummers Maria Claire Free walk Samsung FauJi Fertilizers Lays Kurkure USAids Urban sole G Cross roads Planta Pepsi Adsells: Type of business: Media agency igital printing, outdoor advertising, vehicle graphics activation Warid Engro foods Mc donals UBL Ufone Standard charterd Uniliver Nestle Bank alfalah NIB sank Tetra pack Interwood Makro Total Emaar Wi tribe Etihad Faisal bank Castrol monsanto Zong pso Tapal Honda Coca Cola Telenor Mobilink Metro Dawn Nishat Suzuki Wateen MCB Abbot Maxim Advertising Account Manag ement Creative Media Production Support Services Expertise Department of Health, Govt. of Sindh Department of Agriculture, Govt. of Sindh Department of Information Technology, Govt. of Sindh Department of Zakat Ushr, Govt. of Sindh Department of Works, Govt. Sindh Hyderabad Electric Supply Company Hyderabad Development Authority Distt Govt. Tando Allah Yar. Distrcit Govt. Hyderabad Atomic Energy Commission of Pakistan Bagh-e-Quaid-i-Azam Builders Cantonment Board Clifton Cantonment Board Karachi Cantonment Board Faisal Civil Aviation Authority (CAA) Dr. A. Q. Khan Laboratories Enercon Head Quarters Engineers (5 Corps) Inter Services Public Relations (ISPR) Investment Corporation of Pakistan (ICP) Karachi Building Control Authority (KBCA) Karachi Electricity Supply Corporation (KESC) Medicine (KIRAN) Karachi Nuclear Power Project (KANUPP) Maritime Security Agency Ministry of Health, Govt. of Pakistan Ministry of Kashmir Affairs, Govt. f Pakistan Pakistan Housing Authority (PHA) Minis try of Science Technology, Govt. of Pakistan National Bank of Pakistan (NBP) National Database and Registration Authority (NADRA) National Institute of Health National University of Modern Languages National Savings Directorate Pakistan Army Agricultural Development Bank of Pakistan (ADBP) National Highways Pakistan Motorway Police Pakistan Post Office Pakistan Public Works Department (PWD) Pakistan Security Printing Corporation (PSPC) Pakistan Steel Mills Pakistan Telecommunication Corporation (PTC) Pakistan Television Corporation (PTV) Pakistan Telecommunication Authority (PTA) Peoples Steel Mills Sindh Engineering (Pvt. Limited State Bank of Pakistan (SBP) University of Arid Agriculture Brookes Pharmaceuticals Laboratories (Pakistan) Limited Allama Iqbal Open University Greenwich University (Islamabad) JARA Financing Incorporation (Pvt. ) Limited Ministry of Interior, Govt. of Pakistan Ministry of Finance, Govt. of Pakistan Pakistan Aeronautical Complex (KAMRA) Pakistan Science Foundation Planning Development Division, Govt. of Pakistan IT Telecommunications Division, Govt. of Pakistan Regional Development Finance Corporation Kolson (Slanty) Monga Corporation (Casio) Topnet Internet Services UHU (Sethi International) PARC Makro Cash Carry City District Govt. Karachi Malir Development Authority (MDA) Skin Care Centre Slimmers Club Cosmoderma Clinique Karachi Water Sewerage Board Dominos Pizza Osman Housing (Pvt. ) Ltd. Chapal Builders DawoodEngineerning Technology University Federal Urdu University ORIENT ADVERTISING: Integration communication services Strategic development Creative development Executive and production Media services cover strategy, planning and buying OOH services cover site selection and erecting through Media partner and our outdoor company Printing and btlactivaties through our partners In house facilities Media planning Complete media unit in operation Media buying Largest in Pakistan and 2nd in worldwide Monitoring In house Research Film production Print production Dentonic Sony Haier State life Amreli steels Coca cola Shan Unilever Bank Islamic Dewanfarooque spinning mills Ltd Pakistan oilseed Development Board Bawany sugar mills Loreal Astro Pack PICL National Savings FAST National insurance Company FPCCI SNACK CITY Candy land Bisconni Enshaa NLC As the term Marketing may replace Advertising it is the overall strategy and function of promoting a product or service to the customer. The concept of marketing has changed over time. Previously, people preferred only production and selling as a part of marketing. But as the competition rose, they started valuing product quality, customer relationship, societal responsibilities as well as other supply chain participants. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long-term relationships. . Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that benefit the organisation and its shareholders Major concepts related with marketing can be outlined as: a. Studying consumer behavior b. Brand management c. Selling and sales management d. Managing market intermediaries e. Service marketing f. Identifying customer needs, wants, market segment and product positioning g. Distribution logistics and supply chain relationships h. Responsibilities towards society and customer In this proposal, we focus on one of the major aspect of marketing, Brand management. Branding has been around for centuries. The word brand is derived from the Old Norse brandr meaning to burn. Initially, branding was adopted to differentiate one persons cattle from anothers by means of a distinctive symbol burned into the animals skin with a hot iron stamp, and was subsequently used in business, marketing and advertising. A brand is the most valuable fixed asset of a Corporation. For any organization to make its identity in the market requires a specific domain name. It helps to get recognized in the market. Brand name gives identity and helps it get recognized differently in the market. A modern example of a brand is Coca Cola, which belongs to the Coca-Cola Company. Similarly, Harley Davidson, Apple, Samsung, Adidas, Nike, Britannia etc. are other examples of brand. According to American Marketing Association (AMA) –â€Å" A brand is a name, term, sign, symbol, or design, or a ombination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition. † BusinessDictionary. com describes brand management as the process of maintaining, improving, and upholding a brand so that the name is associated with positive results. Brand Management is actually the process of maintaining the value of brand and revising any as sociated entities as per the need of situation. It plays a crucial role in the success and failure of the organization. Why is brand an important aspect of modern marketing? The reasons are: 1. Means of identification as a unique name in the market 2. Means of legally protecting the unique features 3. Signal of quality level to customers 4. Base for competitive advantage 5. Increases level of awareness of the brand 6. Customers feel safe to negotiate with registered brands 7. Gives idea about product association 8. Brand is a promise made by the company to customer 9. It serves as a means of advertising 10. It explains what the product is associated with Several companies put their brand names based on different variables. Some name their product on the basis of their owners. Honda motors were named after Soichiro Honda, Harley Davidson motors was found by combined efforts of William S. Harley, Arthur Davidson and Walter Davidson. TATA motors was named after Jamsedji Tata(JRD Tata), Adidas sports wear was named after Adi Dasler and Bajaj auto was named after Jamnalal Bajaj. Some have named the products after the name of places like Chevrolet Tahoe SUV, British Airways, Sanmiguel beer, hamburger named after â€Å"hamburg†, a place in Germany, Hindustan petroleums named after â€Å"Hindustan† meaning India and others. Brand names named after names of animals and birds are Dove soap, Mustang automobiles, Greuhound buses, Panther condoms and others. Brand names has always been an important aspect of marketing strategy. Organizations spend millions searching for a valid name for the organization. They make sure that the names suit to the product or service the company is offering. They too ensure that those names do not collide with brand of other organization. Eg: World Wide Fund (WWF) filed World Wrestling Federation (WWF) a legal suit for keeping a similar name. Due to this world wrestling federation had to change its name. Therefore choosing brand name is a very sensitive decision. For choosing a brand name, an organization has to follow given procedures: 1. Define objectives 2. Generate possible names 3. Screen initial candidates 4. Study the candidate names 5. Properly research final candidate 6. Select the final name Therefore to establish a strong brand, it has to take in consideration the following blocks of brand building: Resonance Resonance Imagery Imagery Feelings Feelings Salience Salience Performance Performance Judgements Judgements Fig: Brand Building Blocks Fig: Brand Building Blocks Salience is the level of awareness regarding the brand to the customers. It checks the ability of a customer to recall and recognize a particular brand or its logo, symbol, name. After the customer’s awareness is identified, it checks the performance of the brand regarding how reliable and durable the brand is. It also checks the serviceability i. e. ease of repairing the product if needed. After the performance is identified, it views the imagery aspect i. e. who uses the brand, conditions of use of the product, brand personality, values etc. It is the way the people think about a brand and is more concerned with intangible aspect. Brand judgments are customer’s personal opinions about the evaluations about the brand that consumers form by combining brand performance and imagery blocks. Customers judge the brand on the basis of quality, credibility and superiority. Another building block is feelings with the brand. They are customer’s emotional responses and reactions towards the brand. It checks what type of feeling they get by the use of the brand like feeling of warmth, fun, security, self respect, excitement status etc. Final brand building is resonance. It is the ultimate relationship with the brand. Resonance is measured in terms of intensity of psychological bond with the brand and the degree of loyalty towards the brand. Positioning aspect of brand In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Brand positioning is at the heart of marketing strategy. It is the act of designing the company’s offers and image so that it occupies a distinct and valued place in the minds of target customers. As the name implies, positioning means finding proper location in the minds of customer. Any company cannot formulate its marketing strategy without positioning its brand in certain aspects. Positioning explains what the brand intends to provide to the customer. It reveals what the product is related to. Brand positioning describes how a brand is different from its competitors and where, or how, it sits in a particular market. The company has to keep in mind that positioning should be clear, distinct and relevant. For example, Apple and Windows both are well known brand. Consumers are aware that they both are computer brands dealing in entertainment, but Apple stands for style, cool quotient, iPod etc. here as Windows stands for world class operating system, quality etc. Consumer can easily identify point of similarities and points of difference between the two brands. This process of creating point of similarities and points of difference in consumer’s mind is called Brand Positioning. Companies position their brands in different ways so as to create a distinct i mage in the market. They may position it on different bases like low price, high price, size, package, quality, gender, endurance, substitution and many others. Positioning of different brands: 1. Low price brand: Wal-Mart retail store . High price brand: Rolex, Mercedes Benz 3. Quality brand: IBM, Toyota, Motorola 4. Endurance: CEAT tyres, Land rover, Honda 5. Size: Nano car, Slim Motorola mobile 6. Gender: Gillette Razor, Axe perfumes, Fair ; Handsome for men Femine magazine, Avon cosmetics, Fair ; Lovely for women 7. Substitution: Sugar free Natura has placed itself as substitution for sugar and Eveready milk powder for liquid milk Similarly Coca-Cola has positioned as a cold drink useful in summer and there are many feelings associated with it and not only as a mere drink. On the other hand Pepsi has positioned as a cold drink for the young generations and Mountain Dew has presented its image as a drink for adventure loving customers. Sometimes, same positioning does not work out for the company in long run. It has to reposition and revitalize its brand over times either to revive or strengthen its brand. Different marketing strategies, several research plans has to be worked out and sometimes-even management structure has to be changed in order to revalue the brand. There are several Brand reinforcement strategies that the organization can adopt overtime to cope with the changing situations. Some of them are: 1. Maintaining brand consistency: Brands should be able to provide a consistent image to occupy a shelf in the mind of customers. If not, it may fail in the market situation. For example Gateway computers applied various strategies and themes to extend the brand with mergers and portfolios. Due to this, customers confused with its positioning and its stock price reduced from USD100 to USD 3 in 2005. 2. Protecting sources of brand equity: Any organization should know its strength factor. It should identify its major source of brand equity to sustain in the market. At certain times, brand have to revitalize itself since there many forces acting in the market to rule out other brands. Companies might have to adapt to following Brand Revitalization strategies to resurrect itself: 1. Expanding brand awareness: Brand awareness can be expanded through: a) Identify new usage opportunities Charles Revlon introduced nail polish not only as a matter of covering nails but as a match for dress, style sense and beauty. b) Identify completely new ways to use the brand Wrigley’s chewing gum introduced itself as not only a gum but as an alternative for smoking. 2. Improving brand image: Different ways of improving brand images are: a) Repositioning the brand Harley Davidson’s motorbikes were previously believed to be used by rowdies. The riders who rode Harley had some rough like character like long hairs, big muscular arms, and tattoos painted on their bodies and moustache and beards. Those made people perceive that only rowdies rode those motors. Later Harley Davidson relaunched itself as a bike for gentlemen leaving apart its previous image. Similarly Harley encouraged lady riders to take the riders edge by introducing a poster of a lady rider with a tagline –â€Å"I am not a back rest†. b) Changing brand elements Kentucky Fried Chicken changed its name (brand element) to KFC (although, it is only short version of the full name) to perceive a healthier image. Also, Federal Express (a courier company) changed its name to FedEx to sound more professional. c) Entering new markets Brunswick Billiards introduced new strategy to pool market to enforce its sales targeting female customers. Initially wives would not approve the purchase of billiard board in their home as it was called a male type of game. Later it introduced elegant designs targeting design conscious women who would now purchase a pool table on aesthetics ground and a showpiece to room. Lets take an example of a company who adopted Brand revitalization strategy to resurrect its brand position after being at height at its low: Lacoste sportswear, founded in France, 1933 became a style icon by selling polo shirt featuring a crocodile logo in it. In 1980, when it was owned by General Mills (cereal makers), it failed to keep up with fashion trends and sales began to drop. Company cut prices and started to sell it to discounter’s like Kmart and Wal-Mart that further damaged brands image. Then in 2002, Robert Siegel, former Levi’s executive was appointed to oversee the brand in United States. He withdrew Lacoste products from all non-luxury stores and discounters. It regenerated its fashion trends by introducing tight fitting shirts for women that raised revenues of women wear from 7% to 33%. It opened own brand boutiques in fashionable shopping areas. Due to this, Lacoste’s US revenues rose more than 280% between 2003 and 2005. There are several challenges to products today sometimes because of the competition and sometimes due to the implementation of wrong product strategy. An organization has to keep in mind the nature of product and suitable marketing strategy. Marketing campaigns has to be launched depending upon what class of customer it is intending to serve, gender of customer, objectives of campaign whether it is market penetration or improving market share or survival mode. Appropriate strategy at the right time invites fortunes and mistimed marketing strategy might backfire the organization. Therefore right plan for the right brand is always critical. Marketing strategies for effective brand building 1. Selecting brand elements like name, logo, symbols, slogans, and packaging. 2. Adopting proper product strategy like achieving a satisfactory level of customers perception towards the quality of the product and relationship marketing 3. Adopting pricing strategy like improving consumers price perception towards the brand and relevant price setting 4. Promotion through marketing communication options and integrating marketing communication programs like advertising, direct selling, public relation, and trade promotion etc. 5. Leveraging secondary associations: brands may be linked to other entities that have their own knowledge structures in the mind of customers. When brands are linked to these entities customers assume that those characteristics that they hold about those entities also may be true with the brand. For example when Adidas brand was endorsed by tennis star Roger Federer (then No. 1 rank), then people who knew Federer as best tennis player also developed similar attitude towards the features of Adidas brand. There are certain strategies for building a strong brand. Some of them are: Licensing: Licensing creates contractual arrangements whereby firms can use names, logos, and characters of other brands to market their brands for some fixed fee. People pay fees to use popular names such as Harry potter, Spider-Man, SpongeBob, Angry Birds or any famous celebrity in their products so that they too gain popularity easily. For example, when you buy a copy of Microsoft Office you are not actually purchasing Officeyou are entering into a license agreement that allows you to use the product under the specified terms and conditions they have outlined in the license agreement. Similarly designer such as Calvin Klein command large royalties for the right to use his name in variety of merchandise. Franchising: A franchise is a license issued to someone to operate a business using a common brand name, a common operating support system and involving the payment of initial and/or ongoing fees. A franchise also offers the franchisee with the ability to capitalize on the know-how and systems that have been proven to be successful. . Small-business owners pay companies for the rights to use their trademarks, services and products in return for support and company guidelines on how to run their particular businesses. Many industries have companies using the franchise model, including food, lodging and business services. For example McDonalds has over 75 percent of its worldwide restaurants independently owned. Business owners can purchase a new or existing restaurant. An initial down payment is required, and the rest of the cost can be financed for up to seven years. During the terms of the franchise agreement, ongoing fees include rent and service fees. It is one of the world’s famous franchises. Some challenges in Brand Management: 1. Brand switching customers 2. Media fragmentation i. e. introduction of several medias for promotion that may lead to increase cost and cluttering of information 3. Increased competition 4. Growing need for customer concern . Sometimes socio-cultural issues also leads to create problems in brand management. For example nudity in advertising are strictly banned in South Asia. Due to this, advertisements of brands of apparels, innerwear, and lingerie may not produce the desired response. 6. Sometimes the brand name themselves may imply different meanings in sever al countries. Some of the global branding Mishaps are presented below: a. When Braniff translated a slogan touting its upholstery, â€Å"Fly Leather†, it came out in Spanish as â€Å"Fly Naked†. b. Coors put its slogan, â€Å"Turn it Loose†, into Spanish, where it was read as â€Å"Suffer from Diarrhea†. c. Chicken magnate Frank Perdue’s line, â€Å"It takes a tough man to make a tender chicken†, sounds much more interesting in Spanish: â€Å"It takes a sexually stimulated man to make a chicken affectionate†. d. Why Chevy Nova never sold well in Spanish-speaking countries: No Va means â€Å"It doesn’t go† in Spanish. e. When Pepsi started marketing its product in China, they translated their slogan, â€Å"Pepsi brings you back to life†, pretty literally. The slogan in Chinese meant â€Å"Pepsi Brings Your Ancestors Back From The Grave†. f. When Coca-Cola first shipped to China, they named the product something that when pronounced sounded like, â€Å"Coca-Cola†. The only problem was that the characters used meant, â€Å"Bite the wax tadpole†. They later changed to set of characters that mean â€Å"Happiness in the mouth†. g. A hair products company, Clairol introduced the â€Å"Mist Stick†, a curling iron, into Germany only to find out that Mist is slang for manure in German. h. When Gerber first started selling baby food in Africa, they used the same packaging as in the United States, with the cute baby on the label. Later they found out that in Africa, companies routinely put pictures on the label of what is inside because most people cant read. i. Japan’s Mitsubishi Motors had to rename its Pajero in Spanish-speaking countries because the term related to masturbation. j. Toyota Motor’s MR2 model dropped the number in France because the combination sounded like a French swearword. Here is a list of Top ten Brands in year 2012 1. Coca-Cola : It’s brand value raised by 9% than last year. Last year too it was Ranked as number one. 2. Apple : Despite Steve Jobs passed by, its brand value rose by 129% from last year. Last year it was at number eight. 3. IBM : It’s brand value rose by 8%. Last year it was at number two. 4. Google : It’s brand value rose by 26%. 5. Microsoft : It’s market value went down by 2%. Last year it was No. 3. 6. GE : General Electric’s brand value rose by 2%. last year, it was No. 5. 7. McDonald : It’s brand value rose by 13% than last year. 8. Intel : It’s brand value increased by 12%. 9. Samsung : It’s brand value rose to 40% from last year. 10. Toyota : It’s brand value rose to 9% from last year. Source: International Business Times. Conclusion In the above-mentioned information, we have seen that brand management is really an essential element in marketing. No company can thrive towards success if it is not able to choose the right branding strategy according to the market situation. Global competition has made it even more complex. Brand name is the one that identifies the company in the market and if not careful, brand name may be solely responsible for causing downfall of the company. I chose this topic, â€Å"Brand Management†, because in my Bachelors Degree, I studied Marketing as my course of specialization in last two semesters. I am very interested in studying marketing because it a dynamic subject and I like studying more about Companies, their Branding Strategies and the easons why they succeded or failed. I am very much interested to do the marketing course in my Masters Degree. This will give me more exposure to the complex business structure and as well as help me guide my career in this field. References Websites www. wikipedia. com www. google. com www. BusinessDictionary. com www. managementstudyguide. com www. wh atis. com www. slideshare. com www. entreprenuer. com www. bigkerbang. com www. internationalbusinesstimes. com Books Strategic Brand Management, Keller, Kevin Lane Fundamentals of Marketing, Agrawal, Dr. Govind Ram